Portfolio Case Study Page

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/* Hero */
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/* Overview */
.overview {
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.overview-item strong {
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/* Case sections */
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.callout-stat span {
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/* Gallery */
.gallery-section {
  max-width: 900px;
  margin: 0 auto 80px;
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.gallery-label {
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.m4 {
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/* Results */
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  padding: 80px 40px;
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.results-section h2 {
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  margin-bottom: 48px;
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.results-grid {
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  grid-template-columns: repeat(4, 1fr);
  gap: 24px;
  max-width: 900px;
  margin: 0 auto;
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@media (max-width: 768px) {
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.result-card {
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.result-unit {
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/* Next section */
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<!doctype html>
<html lang="en">
  <head>
    <meta charset="UTF-8" />
    <meta name="viewport" content="width=device-width, initial-scale=1.0" />
    <link rel="stylesheet" href="style.css" />
    <title>Case Study — Brand Redesign</title>
  </head>
  <body>
    <header class="site-header">
      <a href="#" class="logo">Portfolio</a>
      <nav><a href="#">Work</a><a href="#">About</a><a href="#" class="nav-cta">Contact</a></nav>
    </header>

    <!-- Hero -->
    <section class="hero">
      <div class="hero-meta">
        <span class="tag">UX Design</span>
        <span class="tag">Branding</span>
        <span class="tag">2026</span>
      </div>
      <h1>Brand Redesign: From Confusion to Clarity</h1>
      <p>A complete redesign of a SaaS dashboard serving 50,000 users — reducing onboarding drop-off by 42%.</p>
      <div class="hero-cover"></div>
    </section>

    <!-- Overview -->
    <section class="overview">
      <div class="overview-grid">
        <div class="overview-item"><span class="ov-label">Client</span><strong>Acme SaaS Inc.</strong></div>
        <div class="overview-item"><span class="ov-label">Timeline</span><strong>12 weeks</strong></div>
        <div class="overview-item"><span class="ov-label">My Role</span><strong>Lead Designer</strong></div>
        <div class="overview-item"><span class="ov-label">Team</span><strong>4 people</strong></div>
        <div class="overview-item"><span class="ov-label">Tools</span><strong>Figma, Framer</strong></div>
        <div class="overview-item"><span class="ov-label">Deliverables</span><strong>Design system, prototypes</strong></div>
      </div>
    </section>

    <!-- Challenge -->
    <section class="case-section">
      <div class="case-content">
        <div class="section-label">01 — Challenge</div>
        <h2>The Problem</h2>
        <p>The original dashboard had grown organically over 5 years without a coherent design vision. Users described it as "overwhelming", "confusing", and "hard to find anything in." New users took an average of 18 minutes to complete their first key action.</p>
        <p>The goal was clear: redesign the core experience to reduce time-to-value and improve retention in the critical first 30 days.</p>
      </div>
      <div class="case-callout">
        <div class="callout-stat"><span>18 min</span><p>Average time to first key action</p></div>
        <div class="callout-stat"><span>61%</span><p>Onboarding drop-off rate</p></div>
      </div>
    </section>

    <!-- Solution -->
    <section class="case-section alt">
      <div class="case-content">
        <div class="section-label">02 — Solution</div>
        <h2>The Approach</h2>
        <p>We started with 3 weeks of user research — 24 interviews, 200 survey responses, and 40 session recordings. The core insight: users weren't failing because the features didn't exist; they couldn't find them.</p>
        <p>The redesign focused on three pillars:</p>
        <ul>
          <li><strong>Progressive disclosure</strong> — show only what's needed at each stage</li>
          <li><strong>Contextual guidance</strong> — inline hints, not modal tutorials</li>
          <li><strong>Consistent patterns</strong> — one way to do each type of action</li>
        </ul>
      </div>
    </section>

    <!-- Gallery -->
    <section class="gallery-section">
      <div class="gallery-label">03 — Mockups</div>
      <h2>Selected Screens</h2>
      <div class="mockup-grid">
        <div class="mockup m1"></div>
        <div class="mockup m2"></div>
        <div class="mockup m3"></div>
        <div class="mockup m4 wide"></div>
      </div>
    </section>

    <!-- Results -->
    <section class="results-section">
      <div class="section-label">04 — Results</div>
      <h2>Impact</h2>
      <div class="results-grid">
        <div class="result-card">
          <div class="result-num" data-target="42">0</div>
          <div class="result-unit">%</div>
          <p>Reduction in onboarding drop-off</p>
        </div>
        <div class="result-card">
          <div class="result-num" data-target="67">0</div>
          <div class="result-unit">%</div>
          <p>Faster time to first key action</p>
        </div>
        <div class="result-card">
          <div class="result-num" data-target="28">0</div>
          <div class="result-unit">%</div>
          <p>Improvement in 30-day retention</p>
        </div>
        <div class="result-card">
          <div class="result-num" data-target="4.8">0</div>
          <div class="result-unit">★</div>
          <p>App store rating after relaunch</p>
        </div>
      </div>
    </section>

    <!-- Next project -->
    <section class="next-section">
      <span class="next-label">Next Project →</span>
      <a href="#" class="next-link">Mobile Banking App Redesign</a>
    </section>

    <script src="script.js"></script>
  </body>
</html>