Kinetic Headline

[hidden] {
  display: none !important;
}

* {
  box-sizing: border-box;
}

body {
  margin: 0;
  font-family: "Georgia", "Times New Roman", serif;
  background: #111;
  color: #faf8f5;
}

.stage {
  min-height: 100vh;
  display: flex;
  flex-direction: column;
  justify-content: center;
  padding: 3rem 1.5rem;
  max-width: 900px;
  margin: 0 auto;
}

.label {
  margin: 0 0 1rem;
  font-family: system-ui, sans-serif;
  font-size: 0.7rem;
  letter-spacing: 0.28em;
  text-transform: uppercase;
  color: #c9a962;
}

.headline {
  margin: 0;
  font-size: clamp(2.5rem, 10vw, 5.5rem);
  font-weight: 400;
  line-height: 1.05;
  letter-spacing: -0.03em;
}

.headline .word {
  display: inline-block;
  overflow: hidden;
  margin-right: 0.2em;
  vertical-align: top;
}

.headline .char {
  display: inline-block;
  transform: translateY(110%);
  opacity: 0;
}

.sub {
  margin: 1.5rem 0 0;
  max-width: 24rem;
  font-family: system-ui, sans-serif;
  font-size: 1rem;
  color: #9a9590;
  line-height: 1.6;
}

.spacer {
  height: 50vh;
}

const reduced = window.matchMedia("(prefers-reduced-motion: reduce)").matches;
const headline = document.querySelector("[data-split]");

function splitText(el) {
  const text = el.textContent.trim();
  el.textContent = "";
  text.split(/\s+/).forEach((word, wi) => {
    const wordSpan = document.createElement("span");
    wordSpan.className = "word";
    word.split("").forEach((ch) => {
      const charSpan = document.createElement("span");
      charSpan.className = "char";
      charSpan.textContent = ch;
      wordSpan.append(charSpan);
    });
    el.append(wordSpan);
    if (wi < text.split(/\s+/).length - 1) {
      el.append(document.createTextNode(" "));
    }
  });
}

splitText(headline);
const chars = headline.querySelectorAll(".char");

gsap.registerPlugin(ScrollTrigger);

if (reduced) {
  gsap.set(chars, { y: 0, opacity: 1 });
} else {
  gsap.to(chars, {
    y: 0,
    opacity: 1,
    duration: 0.65,
    stagger: 0.03,
    ease: "power3.out",
    scrollTrigger: {
      trigger: headline,
      start: "top 70%",
      toggleActions: "play none none reverse",
    },
  });
}

<!doctype html>
<html lang="en">
  <head>
    <meta charset="utf-8" />
    <meta name="viewport" content="width=device-width, initial-scale=1" />
    <title>Kinetic Headline</title>
    <link rel="stylesheet" href="style.css" />
  </head>
  <body>
    <section class="stage">
      <p class="label">Editorial motion</p>
      <h1 class="headline" data-split>Design in motion</h1>
      <p class="sub">Letters rise into place as you scroll into view.</p>
    </section>
    <div class="spacer"></div>

    <script src="https://cdn.jsdelivr.net/npm/gsap@3.12.5/dist/gsap.min.js"></script>
    <script src="https://cdn.jsdelivr.net/npm/gsap@3.12.5/dist/ScrollTrigger.min.js"></script>
    <script src="script.js"></script>
  </body>
</html>